PrivacyPolicy.

This website is operated by Limits Are Fiction.

• Trading name: Limits Are Fiction
• Legal entity: Limitless Drop Ltd
• Company number: 17244617
• Registered address: 128 City Road London, EC1V 2NX
• Email: support@limitsarefiction.com

For the purposes of UK data protection law, we are the controller of your personal information.

Information you provide directly

This includes:

• name;
• email address;
• phone number;
• billing address;
• delivery address;
• order details;
• payment-related information;
• returns and support messages;
• newsletter signup details;
• survey, competition or event registration details;
• any information you send us through forms, email or social media.

Information collected automatically

When you use our website, we may collect:

• IP address;
• browser type;
• device type;
• pages viewed;
• products viewed;
• referring website;
• approximate location;
• cookie and tracking information;
• analytics and performance data.

Payment information

Payments are processed by third-party payment providers. We do not usually store full card details ourselves.

Your payment provider may process your payment information according to its own privacy terms.

We use your information to:

• process and fulfil your orders;
• take payment;
• send order confirmations and delivery updates;
• provide customer support;
• handle returns, refunds and exchanges;
• manage fraud prevention and site security;
• send marketing emails where you have opted in;
• manage Signal Society access and benefits;
• improve our website, products and customer experience;
• understand site performance and customer behaviour;
• comply with legal, tax and accounting obligations;
• respond to enquiries, complaints or legal requests.

Under UK data protection law, we need a lawful basis to use your personal information.

Contract

To process orders, take payment, deliver products, manage returns and provide customer support.

Consent

To send marketing emails where consent is required, and to use non-essential cookies where required.

You can withdraw consent at any time.

Legitimate interests

To run and improve our business, prevent fraud, respond to customers, manage limited drops, understand site performance and protect our brand, provided your rights do not override those interests.

Legal obligation

To keep records for tax, accounting, consumer law, fraud prevention and other legal requirements.

If you sign up to our mailing list, we may send you emails about drops, restocks, Signal Society, events, products, zines, tools and brand updates.

You can unsubscribe at any time using the link in our emails or by contacting us at [INSERT EMAIL].

We do not sell your personal information to advertisers.

We use cookies and similar technologies to make the website work, understand how it is used and support marketing.

Some cookies are essential for the site to function, such as basket, checkout, security and login cookies.

Other cookies, such as analytics and advertising cookies, may require your consent.

Please see our Cookie Policy for more information.

We may share your information with trusted third parties who help us run the website and fulfil orders, including:

• ecommerce platform providers, such as Shopify;
• payment processors;
• delivery and courier partners;
• fulfilment and warehouse partners;
• email marketing platforms;
• analytics providers;
• advertising platforms, where consent or another lawful basis applies;
• accountants, lawyers and professional advisers;
• IT, hosting and security providers;
• regulators, authorities or law enforcement where required.

We only share what is necessary for the relevant purpose.

Some of our service providers may process personal information outside the UK. Where this happens, we will take steps to ensure appropriate safeguards are in place, such as approved contractual protections or other lawful transfer mechanisms.

We keep your information only for as long as necessary.

Typical retention periods include:

• order and transaction records: up to 6 years for tax and accounting purposes;
• customer support messages: as long as needed to resolve the issue and maintain records;
• marketing data: until you unsubscribe or your data is no longer active/relevant;
• cookie data: for the period stated in our Cookie Policy;
• fraud prevention records: as long as reasonably necessary to protect our business and customers.

We may keep some information for longer if required by law or to resolve disputes.

Depending on the circumstances, you may have the right to:

• access the personal information we hold about you;
• correct inaccurate information;
• ask us to delete your information;
• restrict how we use your information;
• object to certain uses of your information;
• receive your information in a portable format;
• withdraw consent where we rely on consent;
• complain to the ICO.

The ICO says privacy notices should tell people about their information rights, including access, rectification, erasure, restriction, objection and portability where applicable.

You have the right to object to us using your personal information where we rely on legitimate interests, including certain profiling, analytics or marketing-related activity.

You can also opt out of direct marketing at any time.

To exercise your rights or ask a privacy question, contact:

• Email: [INSERT PRIVACY EMAIL]
• Address: [INSERT ADDRESS]

We may need to verify your identity before responding.

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the UK data protection regulator:

Information Commissioner's Office
Website: ico.org.uk

We use reasonable technical and organisational measures to protect your personal information.

However, no website, email system or online service is completely secure. You are responsible for keeping your account details, passwords and devices secure.

Our website is not intended for children. We do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date.