PIVOT.

// habitat

Halfway through the meeting where the original plan dies.

// born for

People who can change their mind in public without losing the room.

// 01

Pivot was going to be a lawyer. Then a chef. Then ran a record label for eighteen months. Now does something nobody can quite explain at a dinner party. All of it on purpose.

Pivot doesn't see a CV. Pivot sees a series of useful experiments.

When the plan stops working, Pivot is the one who says it out loud. Not loudly. Just first.

// 02

Change your mind. In daylight.

// 03

• New evidence, new answer.

  Holding a bad position to look consistent is a tax on your future.

• Say it before you have to.

  The pivot you announce is leadership. The one you hide is a scandal.

• Burn the deck, keep the deck slides.

  Reuse what worked. Bin what didn't. Don't be sentimental.